Socopa x Florian Barbarot
- Marketing & Image
Customer
Socopa
CUSTOMER'S REQUEST
Socopa, a subsidiary of the Bigard group,, markets kebabs, sausages, marinated and minced meats.
The brand wanted to benefit from the services of a young dynamic Chef to promote a new product line: the Chopped.
Their choice naturally turned to Florian Barbarot, straight out of season 10 of Top Chef.
For the occasion, we created a campaign with the brand called: the Chef's burger!
The objective of the operation was to promote the merits of their product through a simple and popular recipe: the burger.
DEVICE PROPOSED BY UNIIQUE
- Proposal of a Chief corresponding to the profile sought
- Signature of an annual collaboration with Florian Barbarot for the " Burger du Chef" campaign
- Urban display in 4×3 for 1 week
- Socopa advertising on the 6Live replay throughout the Top Chef show
- Communication on the Chef's social networks
- Communication on the brand's website and on the product packaging
Chef CONCERNED
Florian Barbarot
![](https://www.agenceuniique.com/wp-content/uploads/2022/11/Shooting-Socopa-gris-compressed.jpeg)
![](https://www.agenceuniique.com/wp-content/uploads/2022/11/FLO-categorie-Biographie-min-copie.jpeg)