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Foodspring x Nastasia Lyard

Customer

Foodspring

CUSTOMER'S REQUEST

FoodSpring, a brand of high-protein supplements and meal replacements, wishes to communicate with its community through a renowned chef.

FoodSpring wishes to diversify the use of its products by entrusting them to the hands of Chefs who will bring a new way of cooking and consuming them.

It is therefore natural that the profile of Nastasia Lyard, a renowned, young, dynamic and connected chef, was chosen to become the new ambassador of the brand and to embody their products and values.

DEVICE PROPOSED BY UNIIQUE

  • Proposal of a Chief corresponding to the profile sought
  • Creation of a real instagram per month to present recipes

CONCERNED CHEF

Nastasia Lyard

VIDEOS RECIPES IN REAL FORMAT

INSTAGRAM CONTEST FOR FOODSPRING

LAUNCH OF THE FOODSPRING PARTNERSHIP